I am a creative leader with a culture first mindset, dedicated to empowering teams to reach their full potential. With a proven track record in innovation design, product development, and brand strategy, I specialize in transforming insights into impactful innovations for athletic and motorsports industries. My experience spans both regional and international markets, where I’ve successfully led brand innovation platforms that align stakeholders around a shared vision. By driving cohesive, strategic solutions throughout the product creation process, I ensure that every step from concept to market is purpose driven and impactful.