BORN TO CREATE

I believe successful sport-performance innovation embodies four key elements: a passion for sport, desirable and beautiful design, meaningful benefits, and uncompromising functionality. When these elements come together in harmony, they forge an undeniable emotional connection with the athlete and deliver on the promise of making their lives better.

While at Design College, I had an epiphany: I wanted to create products that combined my passions. My love for sport, speed, and the outdoors could merge with my creative abilities to bring meaningful innovations to life. I became the quintessential gear enthusiast—constantly imagining and crafting better versions of the products I loved. What better way to channel my passion, insight, and expertise than by designing and innovating in a career that aligns with my values? I’ve been fortunate to do just that throughout my journey.

The following six chapters are a deeper dive into a few of the seminal experiences that have shaped my approach to life and my chosen profession as a designer and innovator.