INNOVATE FOR THE FUTURE

I have been privileged to work with exceptional innovation and design teams, spending over 15 years at adidas leading the creation of groundbreaking brand innovation platforms. As Head of Footwear Innovation, I spearheaded projects that redefined industry standards, while also contributing as a design consultant since transitioning to independent consulting. Below are key examples of innovations I led or significantly influenced, showcasing my dedication to advancing design and innovation excellence.