ID Workshop

I chose to move forward and build an enduring design agency rooted in my purpose and values. I launched I.D. Workshop from my home studio, but soon outgrew both my design capacity and the space to accommodate it. With the support of talented partners, I became confident that I.D. Workshop could grow significantly. I wanted to build this business on a foundation of shared vision, ownership, and commitment. Rather than hiring employees, I brought in three experienced industry partners—Don, Damon, and Eirik—and together we grew the business by 300% in just one year.

We had an incredible time working collaboratively to build I.D. Workshop, creating innovative products for nearly all of the major athletic and motorsports brands. Our designs helped these brands achieve their growth objectives, and we are proud of the lasting impact we made.

Ultimately, I chose to pursue my passion for motorsports full-time, partnering with a founder client, Fox Racing. I transitioned from I.D. Workshop with integrity, ensuring my partners and the business were left in a strong, healthy position. We remain good friends to this day, and I.D. Workshop continues to thrive as a successful, enduring agency.